Valentine Bridal
The special little Easter egg I included in this brand was incorporating the iconic “S” zipper pull that Sonni Jackson lovingly includes in each of her custom gowns. Following the wedding, a necklace is fabricated using the pull and is given to the bride as a keepsake. Just one unique way that Sonni creates a memorable experience for her clients — and it was such a joy to partner with her on this project and learn about her creative process.
In addition to developing the brand and identity pieces, I was asked to art-direct a photo shoot featuring some of Valentine Bridal's most beloved custom gowns. We chose to tell the story of her sophisticated brand through moody, high-contrast lighting that accentuated the luxurious detail of these gorgeous gowns.
